Privacy Policy for
la44 Players

1.Introduction

1.1 This Privacy Policy applies to all personal data collected and processed by la44 in connection with the operation of the la44 platform at la44.io, including all associated pages, features, and services. It applies to all registered Players and to any individual who visits the la44 website, whether or not they hold an Account.

1.2 la44 is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection principles. By accessing the la44 platform or registering an Account, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.

1.3 This Privacy Policy should be read alongside the la44 Terms & Conditions and Responsible Gaming Policy. In the event of a conflict between this Privacy Policy and any other la44 document regarding data matters, this Privacy Policy shall prevail.

2.Data Controller

2.1 For the purposes of this Privacy Policy, la44 acts as the data controller in respect of all personal data collected through the la44 platform. As data controller, la44 is responsible for determining the purposes and means of processing your personal information.

2.2 If you have questions about how la44 handles your personal data, or if you wish to exercise any of the rights described in Section 11, you may contact our data protection team directly at [email protected]. All data-related requests will be acknowledged within 72 hours of receipt.

3.Data We Collect

3.1 la44 collects personal data in several categories depending on how you interact with the platform. The following table summarises the main data types collected:

3.2 la44 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data for the purpose of unique identification, except where expressly required by applicable law or identity verification requirements.

4.How We Collect Data

4.1 Directly from you. The majority of personal data la44 holds is provided directly by you at the time of registration, during the KYC verification process, when making a deposit or withdrawal request, or when you contact our support team.

4.2 Automatically. When you access the la44 platform, certain technical and usage data is collected automatically through standard web technologies including cookies, server logs, and session tracking. This data helps la44 maintain platform security and improve the overall user experience.

4.3 From third-party providers. In limited circumstances, la44 may receive data about you from third-party service providers, including identity verification agencies, payment processors (such as bKash, Nagad, and Rocket), and fraud prevention services. This data is used solely to verify your identity and safeguard your Account.

4.4 From publicly available sources. Where required for compliance or fraud prevention purposes, la44 may consult publicly available databases or records to verify the accuracy of information you have provided.

5.Legal Basis for Processing

5.1 la44 processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to fulfil la44's obligations to you under the Terms & Conditions — including operating your Account, processing bets, handling deposits and withdrawals, and providing customer support.
• Legal obligation: Processing necessary to comply with applicable laws and regulations, including anti-money laundering (AML) requirements, age verification obligations, and fraud prevention duties.
• Legitimate interests: Processing carried out in la44's legitimate business interests, including platform security, fraud detection, responsible gaming monitoring, and service improvement — provided such interests are not overridden by your fundamental rights.
• Consent: Processing based on your freely given, specific, informed consent — primarily in relation to direct marketing communications. You may withdraw consent at any time by contacting [email protected].

6.How We Use Your Data

6.1 la44 uses the personal data it holds for the following purposes:

• Creating, verifying, and maintaining your la44 Account;
• Processing deposits in BDT via bKash, Nagad, Rocket, Upay, and other accepted payment channels;
• Processing withdrawal requests and completing identity verification checks prior to payout;
• Detecting and preventing fraud, money laundering, collusion, and other prohibited conduct as defined in the Terms & Conditions;
• Monitoring betting and gaming activity to identify indicators of problem gambling and to offer responsible gaming interventions where appropriate;
• Communicating with you about your Account, including transactional emails, security alerts, and support responses;
• Sending promotional communications about la44 offers and bonuses, where you have provided consent to receive such communications;
• Improving the la44 platform by analysing aggregated, anonymised usage data to understand how Players interact with features, games, and betting markets;
• Complying with applicable legal and regulatory obligations, including record-keeping requirements and responding to lawful requests from authorities.

6.2 la44 does not use automated decision-making or profiling that produces legal effects on Players without human review, except where strictly required by fraud prevention or AML obligations. In such cases, you have the right to request human review of any automated decision affecting your Account.

7.Data Sharing & Disclosure

7.1 la44 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Personal data is shared only in the circumstances described below.

7.2 Payment processors. To process deposits and withdrawals, la44 shares relevant financial data with payment service providers including bKash, Nagad, Rocket, Upay, Visa, Mastercard, and partner banks such as Dutch-Bangla Bank, BRAC Bank, and City Bank. These providers are contractually bound to handle your data securely and solely for payment processing purposes.

7.3 Identity verification providers. To fulfil KYC and age verification requirements, la44 may share identity documents with licensed third-party verification agencies. These agencies process data on la44's behalf under strict confidentiality obligations.

7.4 Game content providers. Live casino and slot game providers (including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe) receive limited technical data — such as session identifiers and game results — necessary to operate their games within the la44 platform. These providers do not receive your full identity or financial data.

7.5 Legal and regulatory disclosure. la44 may disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law, a court order, or a lawful request. la44 will notify affected Players of such disclosures where legally permitted to do so.

7.6 Business transfers. In the event of a merger, acquisition, or sale of all or part of la44's business, personal data held by la44 may be transferred to the acquiring entity as part of that transaction. Affected Players will be notified prior to any such transfer and their data will continue to be handled in accordance with this Privacy Policy.

8.Cookies & Tracking Technologies

8.1 la44 uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain session security, and analyse platform usage. The following types of cookies are used:

• Essential cookies: Required for the platform to function correctly. These include session management cookies that keep you logged in and security cookies that help protect your Account from unauthorised access. These cookies cannot be disabled without affecting platform functionality.
• Analytical cookies: Used to collect anonymised data about how Players navigate and use the la44 platform. This data helps la44 identify performance issues and improve the user experience. Analytical cookies do not identify you personally.
• Functional cookies: Allow la44 to remember your preferences such as language settings and display options, enabling a more personalised experience on return visits.
• Marketing cookies: Used with your consent to track the effectiveness of la44's promotional campaigns and to deliver relevant offers. You may opt out of marketing cookies at any time via your browser settings or by contacting our support team.

8.2 Most web browsers allow you to manage cookie preferences through your browser settings. Blocking essential cookies may impair your ability to log in or use certain platform features. la44 is not responsible for reduced platform functionality resulting from cookie restrictions applied on the user side.

9.Data Retention

9.1 la44 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including ongoing legal, regulatory, and audit obligations.

9.2 Active Accounts: Personal data associated with an active la44 Account is retained for the duration of the Account's existence and for a minimum period of five (5) years following Account closure, in compliance with anti-money laundering record-keeping requirements.

9.3 Closed Accounts: Upon Account closure, la44 will retain transactional records, identity verification documents, and communications data for the retention period specified in 9.2. After that period, data will be securely deleted or anonymised unless a longer retention period is required by law.

9.4 Marketing data: Personal data held solely for marketing communications will be deleted promptly upon withdrawal of consent, and no later than 12 months following the last interaction with la44's marketing channels.

10.Data Security

10.1 la44 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the la44 platform;
• Encryption of sensitive data at rest, including financial records and identity documents;
• Role-based access controls limiting staff access to personal data to those with a demonstrated operational need;
• Regular security audits and vulnerability assessments of the la44 platform and underlying infrastructure;
• Two-factor authentication options available to all Players to further protect Account access.

10.2 While la44 takes every reasonable step to secure your personal data, no system connected to the internet can be guaranteed to be entirely free from risk. You are encouraged to use a strong, unique password for your la44 Account and to enable any available Account security features.

10.3 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, la44 will notify affected Players without undue delay and will take immediate steps to contain and remediate the breach.

11.Your Rights

11.1 As a data subject, you hold the following rights in respect of the personal data that la44 processes about you. To exercise any of these rights, please contact our data protection team at [email protected] with a clear description of your request. la44 will respond within 30 days.

• Right of access: You have the right to request a copy of the personal data la44 holds about you, along with information about how it is being used.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data la44 holds about you.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to la44's legal retention obligations.
• Right to restriction: You have the right to request that la44 restrict processing of your personal data in certain circumstances, for example while a dispute regarding data accuracy is being resolved.
• Right to data portability: You have the right to receive a copy of certain personal data in a structured, machine-readable format for the purpose of transferring it to another service provider.
• Right to object: You have the right to object to la44's processing of your personal data where that processing is based on legitimate interests, including profiling for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

11.2 la44 will not charge a fee for processing data rights requests submitted in good faith. However, la44 reserves the right to charge a reasonable administrative fee for requests that are manifestly unfounded or excessive in nature.

12.Children & Minors

12.1 The la44 platform is strictly intended for adults aged 21 years and above. la44 does not knowingly collect, process, or store personal data relating to any person under the age of 21. If la44 becomes aware that personal data of an under-age individual has been collected, that data will be deleted immediately and the associated Account suspended.

12.2 Parents and guardians who believe that a minor may have created a la44 Account or submitted personal data to la44 are encouraged to contact our support team at [email protected] immediately so that the matter can be investigated and resolved promptly.

13.Third-Party Links

13.1 The la44 platform may contain references or links to third-party content, such as game provider pages or payment service information. la44 is not responsible for the privacy practices of any third-party website or service. This Privacy Policy applies solely to data processed by la44 in connection with the la44 platform. Players are encouraged to review the privacy policies of any third-party services they access independently.

14.Policy Amendments

14.1 la44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in data practices, applicable law, or platform features. Where changes are material, la44 will notify active Players via email or a prominent notice on the platform at least seven (7) days before the updated policy takes effect.

14.2 The effective date displayed at the top of this Privacy Policy reflects the date of the most recent revision. Your continued use of the la44 platform following the effective date of any amendment constitutes your acceptance of the updated Privacy Policy.

14.3 la44 recommends that Players review this Privacy Policy periodically to remain informed about how their personal data is being handled. The current version of this Privacy Policy is always available at la44.io/privacy-policy.

15.Contact Us

15.1 If you have any questions, concerns, or requests relating to this Privacy Policy or to la44's data processing practices, please contact our data protection team using the details below:

• Email: [email protected]
• Response time: Within 72 hours for general enquiries; within 30 days for formal data rights requests
• Support Hours: 24/7, Bangladesh Standard Time (BST, UTC+6)
• Live Chat: Available from within your la44 Account dashboard

15.2 la44 takes all privacy concerns seriously and is committed to resolving any data-related complaints promptly and fairly. If you are dissatisfied with la44's response to a data rights request, you may escalate your complaint through the appropriate dispute resolution mechanism available in your jurisdiction.